Opinion: Media and Advertising Must Change the Conversation Around Disability
According to recent statistics, approximately one-fifth of the world’s population lives with some form of disability. In the UK alone, nearly five million people are carers, which means that around one-third of the population is directly impacted by disability. However, when it comes to the media and advertising industry, it is difficult to determine how many individuals with disabilities are employed or feel comfortable disclosing their disability.
The latest All In Census revealed that only 11% of respondents in the industry declared a disability, which is half the national average. This lack of representation is not unique to the media and advertising industry but is a familiar story across other sectors as well. It is clear that the conversation around disability needs to change, not just within the industry but beyond.
Disability can still be considered a taboo in the workplace, and this needs to be addressed. Many individuals with disabilities face numerous challenges in their professional lives, from dealing with chronic pain aggravated by office chairs to the loss of social contact due to limited mobility. The need to adapt to the demands of the workplace can create an exclusive environment for those with disabilities, leading to feelings of isolation and exclusion.
The author of the article, Michael Phillips, shares his personal experience with disability and how it has shaped his understanding of the challenges faced by individuals in the workplace. He emphasizes the importance of creating an inclusive environment where everyone feels valued and supported. Phillips believes that the media and advertising industry, as experts in changing conversations, have the power to influence the conversation outside of the industry as well.
To address this issue, Havas, a leading global communications company, has launched Havas Adapt, its first employee disability network. The network aims to reframe the relationship society has with disability by focusing on adapting to someone’s needs rather than expecting individuals to adapt to society’s design. Havas Adapt will work closely with the company’s DE&I team and other employee groups to ensure it is empowering and inclusive.
In addition to internal initiatives, there are positive signs of change in the industry as a whole. The IPA’s Talent & Diversity Conference dedicated a section to disability for the first time, highlighting the need for change. Havas itself has seen improved disability representation in its work for clients, such as the award-winning campaign for Vanish and the work for EE.
The media can also play a role in changing the conversation by prioritizing digital accessibility. By making their operations more inclusive, media organizations can contribute to a more inclusive society.
In conclusion, the conversation around disability in the media and advertising industry needs to change. It is essential to create a more inclusive and supportive environment where individuals with disabilities feel valued and empowered. By addressing this issue, we can work towards a society that embraces the contributions of all its members, regardless of their abilities.
Original Story at the-media-leader.com – 2023-08-15 04:02:33
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