Manual Gearbox Sales Surprisingly Boom In A Sea Of Automatics

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The article discusses the resurgence of manual transmissions in vehicles, as they are increasingly favored by car enthusiasts. In 2019, only 0.7% of new vehicles in North America had a manual gearbox, but by 2023, this figure doubled to 1.7%. If trends continue, over 2% of all new vehicles will feature a manual transmission in 2024. The take rate for manuals in the Mazda Miata MX-5 and the Subaru BRZ are particularly high, at 60% and 79% respectively. The return of manual transmissions has coincided with the COVID-19 pandemic and a surge in sports car sales, and younger buyers, known as Zoomers, are reportedly driving this growth.

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