How much does a Super Bowl commercial cost in 2024?

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The average cost of a 30-second commercial spot during the Super Bowl in 2024 was $7 million, excluding the costs of producing the ads. Despite the high price, the slots for in-game ads for Super Bowl 58 were sold out as early as November. 15 Nickelodeon-only ads that aired cost between $200,000 and $300,000 for a 30-second spot. Advertisers capitalized on the event’s audience, with more than 100 million people expected to tune in. To put things in perspective, ad slots for the first Super Bowl in 1967 cost $37,500, equivalent to about $349,634.50 in 2024.

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